IV. Launching

Your launch checklist

3 months before launch

• Set up a landing page for your product.
• Set up a mailing list for your product. Include subscription form on your landing page.
• Promote landing page on social media.
• Promote landing page by writing a guest post, appearing on a podcast, or creating your content.
• If applicable, submit to BetaList.com.

2 months before launch

• Share your progress with your mailing list.
• Get beta testers to start using an early version of the product.

1 month before launch

• Write a “behind the scenes” update for your blog and email list.
• Post teaser screenshots and early reviews to social media.

7 days before launch

• Write a blog post about the upcoming launch. Include a link to the waiting list.
• Send an email to the waiting list. Share sample, screenshot, or a video demo.
• Remind your street team about launch date as well, and outline how they can help.
• Do final tests on your product.
• Proofread landing page copy.

Day before launch

• Send an email to waiting list: should contain details like time, price, packages, the discount you’ll offer.
• Send an email to your street team.
• Plan who will help you post it to relevant sites: Product Hunt, Reddit, etc.
• Ensure your payment processor is working.
• Test your site’s analytics.
• Test links.
• Proofread announcement email and blog post.

Launch day

• Send an email to your email list with a special discount code.
• Send out an announcement on social media.
• Send a message to your street team with a pre-populated tweet. Ask them to share it with their friends!
• Send out announcement to appropriate media sites.