Marketing for Developers

1. Hello world
2. What's your goal?
3. Marketing in an AI Era

I. Build Something People Want

1. How successful products get noticed
2. Choose the right market
3. Understanding Jobs to be Done
4. How to do customer research
5. Target the struggle. Paint the dream.

II. The Lean Marketing Stack

1. Overview
2. Setting up Segment
3. Using Google Webmaster Tools
4. Using Google Analytics
5. Using Mixpanel

III. Before You Launch

1. Two marketing channels to focus on
2. The landing page cheat sheet
3. How to write blog posts that get noticed
4. How to build an email list
5. Set a price

IV. Launching

1. How to build a street team
2. Your launch plan
3. Your launch checklist

V. After You Launch

1. How growth works
2. SEO Basics
3. Get more leads
4. Guide your leads through the funnel
5. Close the deal: ask for the sale

VI. Case Studies

1. Adam Wathan
2. Tracy Osborn
3. Nathan Kontny
4. Sean Fioritto
5. Garrett Dimon

1. Closing thoughts